Higgs Client Spotlight: Hobie Cat Company
Last month was National Inventor’s Month. With this in mind, Higgs would like to showcase one of the firm’s innovative clients, Hobie Cat Company (“Hobie”). Hobie has revolutionized the kayak industry with its patented MirageDrive® propulsion system. The MirageDrive® is a hands-free pedal drive that allows kayakers to use pedals rather than paddles to propel themselves through the waters, making kayaking more fun and easier than ever. Due to its hands-free nature, fishing from Hobie kayaks has become hugely popular. Now, Hobie Cat Company has unveiled the world’s first stand-up pedal board (that’s right, pedal not paddle), aptly trademarked the Mirage Eclipse™. All you need to do is to hop on a board and start pedaling to get your complete workout rather than climbing those step machines in the gym. Hobie is always innovating, and leads the recreational sports industry with its cutting edge technology.
The company was initially formed in a small west coast town by Hobie Alter in 1952 where he began to brand custom-made surfboards with the iconic flying H logo and famous Hobie® trademark. The company flourished, and has since expanded its product line to include clothing, sunglasses, catamarans, kayaks, stand-up boards, and skateboards, with operations in Europe and Australia and licensed resellers around the globe.
Higgs is proud to be the legal team behind this innovative company as it continues to revolutionize the recreational sports industry. The firm manages the worldwide trademark portfolio of Hobie family of brands, which includes over 390 trademarks in 60 countries. Higgs also assists the company with its other legal needs, such as corporate and employment, including assisting the company close two critical acquisitions in the last several years. The recent acquisitions have allowed the company to unify its brand portfolio around the world and acquire the rights of publicity of its founder Hobie Alter.