Higgs Fletcher & Mack Client Spotlight: ChuChu TV
ChuChu TV is designed to engage children through a series of upbeat nursery rhymes and educational songs with colorful animations. The ChuChu TV characters will teach kids their favorite nursery rhymes, colors, shapes, numbers, and more importantly, good human values which are important for the next generation champions.
Based in India, ChuChu TV’s team comprises creative artists, educators and marketers who want to use the ChuChu TV characters as teachers and positive role models for children.
ChuChu TV has over 8.5 million subscribers and more than 8 billion views on YouTube, fans from over 75 countries, and its videos are available in English, Spanish and Portuguese. The company also offers numerous apps, including Nursery Rhymes by ChuChu TV, MyChuChu Coloring Book and MyChuChu Puzzle.
A client since 2015, Higgs’ intellectual property law, international law, and privacy and information security attorney, Michael Hoisington, handles the company’s intellectual property (IP) work and takes all steps necessary to protect their IP. For instance, Hoisington reviews their content and files copyrights to protect their video and graphic content, files trademarks to protect their brands, both in the U.S. and in foreign countries, reviews potentially infringing uses of their content and takes steps to stop infringing uses, and advises them on all aspects of IP creation and use. Recently, Hoisington successfully got infringing content removed from Facebook, Twitter and Daily Motion.
“ChuChu TV is an exciting, expanding and fun company within the educational learning space. As of July 2016, the company has experienced impressive YouTube growth, including the addition of 200,000 subscribers every month” said Hoisington. “I’ve been very fortunate to work with their amazing executive team and play a role in protecting their IP as they continue to grow.”
To learn more about ChuChu TV, visit http://chuchutv.com.